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Jewel Soft Serve: A Premium Concept for Boutique Pastry Shops

Jewel Soft Serve: A Premium Concept for Boutique Pastry Shops

Carpigiani Soft Serve Consulting logo

Jewel is one of the premium soft serve concepts from Carpigiani’s Soft Serve Consulting service, with the theme “a gelato is forever”. It is designed for a boutique pastry shop that wants to add gelato for more variety and seasonal flexibility.

The retail idea and target

Retail concept: a boutique pastry shop adding gelato to widen its assortment and adjust to the seasons, run by an experienced owner or staff.

Jewel soft serve moodboard

Target: customers who already visit the pastry shop regularly.

Jewel soft serve concept served in a small gift box

Food design and styling

The concept takes its cue from the film that made generations of women and girls dream. Like Audrey Hepburn in Breakfast at Tiffany’s, this soft serve is elegant and exclusive, like a jewel in a display case. A Fiordilatte gelato is lifted with Tahiti vanilla and served in a small bowed box like a real gift, topped with a cloud of cotton candy studded with sugar gems. The colour palette matches the styling and can carry through to the shop’s surroundings.

Round soft serve nozzle shape

The shape comes from the round nozzle.

Jewel soft serve machine detail

The machine

The machine is a 191 Classic Star Total Only You customised in turquoise.

191 Classic Star soft serve machine customised in turquoise

Bring it to your business in New Zealand

A premium soft serve offer can work in a pastry shop, cafe or dessert bar here. See Majors Group’s soft serve machines, including colour customisation, and consider a pastry display from ISA to complement the range.

Carpigiani in New Zealand — Majors Group

Majors Group is the official Carpigiani distributor in New Zealand: machines, Rubicone ingredients, ISA cabinets, Techfrost blast freezers, packaging, Carpigiani Gelato University training, finance and local service.

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Source: Carpigiani news. Rewritten for New Zealand by Majors Group.

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