The smell and taste of popcorn is inseparable from the cinema. This soft serve concept from Carpigiani’s Soft Serve Consulting service takes that connection and turns it into a popcorn-flavoured soft serve for cinema snack kiosks.

The retail concept

The brief was a cinema chain adding soft serve to its snack kiosk, run by inexperienced operators and facing bursts of customers at specific moments, such as before the show and during the interval. The target audience is everyone at the cinema, from children to adults.

Food design and styling

The idea is a popcorn soft serve decorated with popcorn and served in packaging that recalls the 1950s. It nods to tradition but feels new and very appealing. The pack is easy to hold and made from recycled paper.

The product is extruded through the six-circle nozzle. The colour palette follows the styling of the product and can be carried through to the surrounding environment.

The machine

The machine is a 191 Classic Star Total Only You, customised in yellow.

Bring it to your business in New Zealand

Themed soft serve works well in cinemas, entertainment venues and any site with queues and peak periods. Explore Carpigiani soft serve machines, add branded custom-printed cups and packaging, and see our QSR solutions for high-volume venues.

Source: Carpigiani news. Rewritten for New Zealand by Majors Group.