Gelato Festival World Masters Comes to São Paulo, Brazil

São Paulo was the second Brazilian stage of the new international Gelato Festival World Masters tour, the leading championship in search of the world’s best gelato flavours. On 23 and 24 October, the Carpigiani Challenge took place at the São Paulo headquarters of Carpigiani’s Brazilian distributor, which organised the event. The best gelato artisans in Brazil competed with their strongest flavour.

How the challenge worked

The 2022-2025 championship is organised by Gelato Festival with Carpigiani Gelato University, the world’s best-known school for gelato entrepreneurs, and Sigep – Italian Exhibition Group, the leading B2B show for artisan gelato, pastry, bakery and coffee. On the day, the chefs prepared their gelato in the laboratory supplied by the organisers, and industry experts, local chefs and food journalists tasted and judged each entry. The six best flavours would qualify for the Brazilian Final of the Gelato Festival World Masters, scheduled for 2025.

The championship so far

The 2022-2025 edition is the thirteenth year of the Gelato Festival World Masters. It debuted in Florence in 2010 as “Gelato Festival”, a local competition inspired by the first gelato recipe devised by the architect Bernardo Buontalenti in 1559. It spread across Italy and Europe and, from 2017, to the United States, before becoming a world championship that involved more than 3,500 gelato makers in the previous 2017-2021 edition.

What this means for gelato makers in New Zealand

Competitions like this show how far a well-balanced recipe, good technique and a confident story can take a gelato maker. If you are building your own flavour range, the right artisan gelato machines and a solid grounding from Carpigiani Gelato University are the place to start, and Majors Group can help with both in New Zealand. Our team can also talk you through Rubicone ingredients for your next signature flavour.

Source: Carpigiani news. Rewritten for New Zealand by Majors Group.