The eStartup series from Carpigiani Gelato University was a set of online lessons explaining how profitable a gelato business can be and which retail models are available. It was designed for people starting a new gelato business or adding gelato to an existing one.

Lesson 1: Retail concepts of a gelato shop

• Retail models for gelaterias
• Defining your target customer and market positioning
• Communicating through retail design

Lesson 2: Profitability of a gelato business

• Gelato market overview
• Food cost and first margin of gelato
• Initial investment and balance sheet for a small gelateria
• Initial investment and balance sheet for a medium gelateria
• The shop-in-shop opportunity

Participants ordered the lessons, then watched via a link from the Gelato University office or from their personal area on the Gelato University website.

Plan your gelato business in New Zealand

Understanding margins and investment early makes every later decision easier. Start with our guide to opening a gelato shop, explore finance options, and see how shopfitting and ISA gelato cabinets shape your retail concept.

Source: Carpigiani news. Rewritten for New Zealand by Majors Group.